Jonah Bloom writing in today’s AdAge makes several good points about the upcoming year in advertising and media. This one on sports media really rang a bell with me… “Give a little respect to soccer (Hey Jonah… That’s what we call football in 95% of the world… ‘Cos it's a game 11 men and 2 substitutes play with their feet. Unlike American football played by a couple of hundred guys covered in armor who can go through an entire career without ever touching the ball!) In this World Cup year. Not only does the tournament take insular nation-gazers the world over and unite them in support of states like Togo and Trinidad, (Hey Jonah… Togo and Trinidad are countries. Texas is a state!) but Team U.S.A. is all set to disprove the pundits by emerging from the toughest qualifying group and covering itself in glory. (Hey Jonah… Wanna put some money on that?) Of course it’ll have to cover itself, because no one here will give a damn.” He’s right there. The world’s most popular, and exciting sport gets scant coverage in the US. I guess they are too interested in watching week two hundred and fifty eight of the NBA playoffs… Yawn! 
Unlike the "World Series' or the "Super Bowl" the World Cup is open to every country in the world!
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Don't knock American sports and we won't knock the World Cup, which is sure to end in another thrilling nil-nil penalty shootout yawner. Get rid of offsides!
Football, Buffalo wings and American brewskis. Now, that's more like it. Although, I'll take a couple Guinnesses with that.
Posted by: Gallagher | January 18, 2006 9:47 AM | Permalink to Comment