Advertising, ad campaigns, ad agencies, and the people that make it happen

OK... Before you go nuts figuring ou what this post is all about, let me explain... Today's AdWeek BS "news-of-the-day" included this gem... I know it goes on-and-on, but stay with me so you can understand why subscribing to useless publications like AdWeek and AdAge are not worth the effort... OK, here we go...

"Microsoft's "Realizing potential" campaign by Interpublic Group's McCann Erickson was launched Sunday. Like the previous "Potential" work, which appeared in the U.S. in 2002 and expanded globally in 2004, the new, international effort highlights the ways in which Microsoft's technologies and partnerships affect everyday life—this time, with a distinctly local flavor. While work continues to rely on the established combination of live action, simple animation and "Your potential. Our passion" tagline, "it's the most [regionally] localized ad campaign Microsoft has ever done," said group product manager Mike Lucero. "It's more local in terms of how it was cast and shot, in terms of voiceovers and body copy . . . The different scenarios pay off specifically to country-oriented programs and the Microsoft tools each use."
More than 20 community-specific TV, print and Web executions depict environments from classrooms and start-up businesses to the Boys and Girls Clubs of America and Germany's Schlaumausse program, all of which depend upon Microsoft computers or software, said Dante Lombardi, creative director at McCann in San Francisco, the client's lead agency. White chalk-like drawings appear as "what Microsoft sees as potential," he said. Accompanying text explains how each program benefits from its relationship with Microsoft.
Another addition to this year's effort is a call-to-action component. Each execution features a link to online resources, including "more in-depth presentations of local programs and [the] efforts of local people being realized," said McCann group account director Bob Ellis."

OK... Believe me, I didn't make that up... But, I honestly don't have any idea what the hell these guys are talking about... The Client, the agency, and the Godamn ad publication. Which is why you would be a far smarter person to read "AdHurl" Or, even AdScam to avoid all this trite, tripe, BS out there which purports to be the so-called reportage of the current ad scene... Take my advice... Stick to AdHurl and AdScam. 'Cos, we take no prisoners.

Someone used to work here once... They've all left to write blogs, or books, or drive cabs... But, what the hell... they're much happier in their new vocation, and the don't have to kiss ass!