Advertising, ad campaigns, ad agencies, and the people that make it happen

A recent report from Credit Suisse/First Boston (and who knows more about credit than the Swiss?) of 500 Chief Marketing Officers (CMO's) of Fortune 100 companies has come up with the astounding information that they intend to spend less on TV and more on Interactive advertising and marketing in 2006. OK, there is without question a certain degree of logic in that... As in the fact that there isn't a godamn thing worth watching on TV... Which leads me to the $64,000 question... Why do network TV ad rates keep going up? And don't even get me started on the Yawn of the Year... i.e. The Superbowl... OK, I have an excuse... I'm from England, where like the rest of the world we play a game in which 11 men and two substitutes kick a ball around with their feet, and aren't wearing a suit of armor while they're doing it. OK, end of sports rant... But believe me, the end of TV aint that far away!

Whoda thunk it!!!