Frontier Airlines Has a nice PR trip going at the moment with it’s “Flip the Dolphin” shtick. As the press release puts it… “In a move that shocked many at Frontier Airlines Flip the Dolphin, one of Frontier's leading spokesmammals, went public with his demand to switch routes from Chicago to any of its seven Mexico destinations. During the press conference, which Flip held on January 8, 2006 on the tarmac at Denver International Airport (DIA), Flip essentially gave Frontier management an ultimatum -- either he goes to Mexico or he resigns.” The press release then features a Web site dedicated to Flip and his crusade… Problem is, when you go to the Web site, none of the links work. You can’t watch the TV spots, you can’t read the press ads, you can’t access Flips new blog… (His old one has one entry!) In fact, you get Nada! Which goes to prove what I’ve been saying for years… You can have a great idea, but if you don’t execute it properly, it ends up being counterproductive… And you just end up annoying people!
Anyone know a Web site designer who wants paying in sardines?
Just click the tv on the bottom right, then all the ads should come up. But I agree, poorly designed. Hopefully they work out the bugs, but honestly how well can a dolphin type?
Posted by: Rob | January 18, 2006 7:38 PM | Permalink to Comment