It seems to me that GoDaddy.com is eager to have its Super Bowl spot repeatedly rejected by ABC as a publicity stunt--as long as some kind of version gets cleared in time to air in the game. After all, nothing beats the smell of advertising censorship to generate a flood of interest. GoDaddy is fanning the flames through the personal blog and frequent media appearances by company president, Bob Parsons, chronicling the provocative spot's approval process. Here’s what he says on his blog… “I’ve been accused a number of times of orchestrating a publicity stunt. While I’ve been pleased with the media attention that this has attracted, it has always been my intention to simply get a commercial approved and nothing more. If we are fortunate enough for ABC to approve the current submission, we will indeed have an ad airing during this year’s Super Bowl.” Yeah, right Bob, and it certainly makes that $2.5 million price tag go a lot further. Pretty smart, I’d say. Although I also have to say that the spot is even cheesier than last year’s effort. You can see it in all its “Big Knocker” glory here!
Bill O'Reilly is a fan of the GoDaddy girl. Actually, he's a fan of girls in general!
.jpg)
That's a really smart ad. I use GoDaddy all the time anyways, though.
Posted by: Taylor | January 29, 2006 7:13 PM | Permalink to Comment