
In the never-ending quest to turn the brains of America’s shoppers into a bowl of advertising receptive mush, Coca Cola, Colgate Palmolive and Maxwell House have signed on to the test of a motion-sensitive digital advertising device that sits on the shelf of your local supermarket and plays a commercial when triggered by your movement as you pass by. This break-through in Spockian Mind-Melding technique is all part of the in-store marketing boom, estimated at $17 billion a year. You will not be surprised to learn that one of the first retailers to sign on for this nightmare in communications is Wal-Mart. No doubt, the commercials will be in Chinese.
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