Microsoft is harnessing an army of mad scientists to develop ways of making online advertising ever more targeted. It plans to achieve this with a new research centre based in Beijing. Known as the Microsoft adCenter Incubation Lab, it has a mission (A mission!!!) to research and develop advanced technologies that will make ads more targeted, based on audience intelligence. This, Microsoft says, will give consumers a "more relevant online experience". Meaning you will be driven nuts by zillions of ads you desperately want to avoid! Microsoft already has prototypes of 15 technologies in development. These include "video hyperlink ads", which can detect products displayed on a television screen during a show or an ad, and lets viewers zoom in on the product, and then click through to receive more information about it. Why would any sane person want to do that in the middle of a show? The adLab is to be staffed by more than 50 researchers who will develop ways of making ads more relevant and more innovative across media including the internet, television and mobiles. Microsoft says: "With this long-term applied research, we will continue to help improve advertisers' return on investment by delivering rich audience intelligence information and enabling simple and complete control over all aspects of the advertising campaigns." That’s GeekSpeak for “We are about to take over your minds!”
I'm with Microsoft... You can trust me!
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