There was a truly revolutionary news announcement yesterday at the 2006 North American International Auto Show. Mark LaNeve, General Motors Vice President of North American sales, service and marketing, said that the company will take a new marketing tack in 2006 and shift from touting incentive programs in their advertising to campaigns that place an emphasis on "the best product at the best price."
"We're not going to market the deal, but our competitive MSRP advantage, segment by segment.” Considering that GM spent $2.6 billion in U.S through 2004 on measured media and $2.4 billion through the first 10 months of last year running ads that did nothing but talk discounts, and still got their lunch eaten by foreign car makers who refused to give away their vehicles, you’d think this dinosaur would have woken up to the fact that consumers are prepared to pay for quality. Let’s see how long this lofty vision lasts!
We're giving employee discounts to people who wear shoes. Or Tevas. Or flip-flops. Or, carpet slippers. Or, feet!
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