Advertising, ad campaigns, ad agencies, and the people that make it happen

Big Dumb Agencies (BDA’s) are increasingly looking over their shoulders as Google’s empire keeps expanding. It was announced yesterday that they are buying dMarc Broadcasting -- whose automated process for people to place radio ads mirrors Google's online ad service -- in a deal that could end up being worth more than $1 billion. This is the latest move by the Internet's dominant search engine to increase its reach. Building on the success of its AdWords search-based advertising system, Google has edged into print advertising and recently partnered with the CBS television network with its Video Store. ``We are constantly looking for ways to bring and extend measurable advertising to other forms of media,'' said Josh McFarland, Google's business product manager. In other words, ways to cut out traditional media buying services and agencies! Analysts suspect Google could incorporate its AdWords auction model into radio advertising. This is another example of how Google is transforming itself. ``It's the end of Google as a search company and the beginning of Google as a media company,'' said Andy Beal, of search engine marketing company Fortune Interactive. ``And they're not just an online media company anymore. They're offline now.''

I am Google... All BDA's are now consigned to a black hole!