Kellogs will be putting the ooomph of Tony the Tiger and his limited edition Frosted Flakes boxes behind the efforts of US Olympians at the upcoming Winter Olympics in Torino, Italy. Backed up by TV ads and a special Web site, consumers of one of the world's most tasteless cereals will be able to follow the trials and tribulations of midget ice skaters and failed footballers in the 24 man bob-sled events in their quest for gold. Apparently the campaign will feature the athletes "personal stories." In other words, just like the pathetic TV coverage of all the Olympics over the last few years, it will have nothing to do with sports and be all about "human interest" stories!!! Still, that's what focus groups will do for ya!
Hi... My name is Tony.
I don't do snow... I do blow!
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