One of my New York spies just sent me a press release from a well know NYC ad agency. It reinforces my long held belief that agency people live in a different world than other people. They go to work in limo's, have breakfast meetings at the Waldorf, lunch at the Palm, drinks at Pastis, Dinner at Balthazar, then go home in a limo. In the summer they have weekends in the Hamptons. In the winter, it's a toss up between Vail or Mustique. That's why they write drivel like this press release. (You can read it in its full glory in the extended entry) Here's a small sample of what to expect... "We are excited to offer this innovative approach to brands looking to rethink their approach," said Jon Bond, Co-Founder and Co-Chairman, kbp. "This is a perfect blend of business understanding, brand understanding and design that will result in innovative approaches to marketing." Apart from the fact that is is convoluted, meaningless drivel, it's also a perfect illustration of how agencies never cease tooting their own horns, whilst all saying exactly the same thing. And these are the people tasked with selling detergent to single mothers living on welfare in trailer parks. 
"Well, hush my mouth!"
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kirshenbaum bond + partners Launches New Strategic Initiative Strategic Lab Will Offer Inventive Brand Solutions Through Strategy and Design NEW YORK, Jan. 9 /PRNewswire/ -- kirshenbaum bond + partners announces the launch of WhiteSpace, a marketing strategy lab dedicated to inventive strategic solutions. WhiteSpace will be led by kbp Managing Partners Domenico Vitale and Aaron Reitkopf and Partner Joe Doucet. WhiteSpace will offer clients a unique approach to solving business and marketing problems. "We are excited to offer this innovative approach to brands looking to rethink their approach," said Jon Bond, Co-Founder and Co-Chairman, kbp. "This is a perfect blend of business understanding, brand understanding and design that will result in innovative approaches to marketing." WhiteSpace is a result of years of experience providing clients with innovative strategic solutions and the increasing number of requests from marketers seeking breakthrough strategic thinking, which may not involve a traditional marketing campaign. WhiteSpace is built on the premise that brands live in real life, in a three-dimensional world, and subsequently require context for true differentiation and consistent execution that leads to business results. "A brand doesn't live in isolation as words on paper or in conference rooms. Brands are a function of business objectives and the audiences that own them. Strategic rhetoric is not enough," says Vitale. "Our approach is based on contextual strategy. We create brand worlds that consider the complete context surrounding the brand: how it serves business imperatives, how it fits in culture and how it plays in the world at large." WhiteSpace will develop three-dimensional strategy, building brand solutions with proprietary tools on three levels: * What the business role of the brand is * What the brand is, looks like and feels like * How the brand should behave within internal and external cultures WhiteSpace's contextual strategy and branding offerings will include business analysis, a WhiteSpace branded approach to ROI, brand equity exploration, strategic targeting, brand positioning, trend analysis, idea generation, full visual design capabilities and communication architecture, among other products. The WhiteSpace teams will be staffed based on client needs and objectives, made up of senior brand and business strategists from several disciplines including media, design, PR, promotion, CRM and interactive, as needed. kirshenbaum bond + partners kirshenbaum bond + partners is a network of marketing communications specialty companies founded by Richard Kirshenbaum and Jon Bond, including kirshenbaum bond new york, kirshenbaum bond san francisco, Dotglu, LIME public relations + promotion, and The Media Kitchen. Founded in 1987, kirshenbaum bond + partners has since grown to include over 225 employees, offices in New York and San Francisco, and combined billings of nearly $550 million. In 2004, MDC Partners acquired a majority stake in the company. Clients include BMW, Kao Brands (Jergens, Biore, Ban, John Frieda, Curel), Verizon Superpages, Hennessy, Moet & Chandon, Edward Jones, Mohegan Sun, Wyndam Hotels & Resorts, Carrabba's, and CIBAVision. Contact: Jennifer Landers kirshenbaum bond + partners 212-337-4738 Source: kirshenbaum bond + partners CONTACT: Jennifer Landers of kirshenbaum bond + partners, |
Reads to me that MDC/KB are transitioning account planning into a separate P&L where the planners are expected to pick up the tab for their own limo's, lunches, and umbrella drinks. Good luck guys...
Posted by: Ed O'Meara | January 11, 2006 7:38 AM | Permalink to Comment