Parden me for being a bit of a cynic here, but news of a new poll of parents showing that 77% of them want marketing of children's food products directed at them, not their children, leaves me a tad under enthused. Some 82 percent of parents also said they would like to use web-based resources to find children's food information. Of the parents polled, 93 percent admitted that marketing direct toward children affects their kids' food choices, and 30 percent objected to any food marketing tactics directed at their children. Well that all sounds very noble, but let me point out a couple of things… Food marketers are even more ruthless than drug companies when it comes to targeting the vulnerable. Very old, or very young, they don’t care. And about all this Web based information baloney, when I used to work on Ragu, a particularly nasty pasta sauce, the target audience consisted of single mothers living in trailer parks. Web access to them meant sharing their living space with spiders!
Please Sir, can I have another bowl of gruel, please Sir?
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See, that’s why I starve my kids. They talk back far less due to the whole 'feeling faint' thing.
;-p
Posted by: makethelogobigger | February 16, 2006 9:15 PM | Permalink to Comment