This just in from AdAge… Apparently, “Life Takes Visa” the new tag line for Visa attributed to Lee Clow’s magic touch (when not surfing.) See my previous post, was created by Visa’s former agency, Omnicom’s BBDO, New York, a few years ago. The line was used in English-language ads in Latin America, created by Publicis Groupe’s Leo Burnett, according to a spokesman for the marketer. “It was used in an entirely different form then,” said the spokesman. “It doesn’t compare to how it’s being used now in the campaign.” Hello… It sounds like, walks like and quacks like the same line to me. But, dude, it’s totally gnarly!
It's just a stink'n tag line!
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