This just in from England. Forget about communicating visually, Brands should stop ignoring the other senses, according to a new agency. “Brand Sense Agency” says it is "extraordinary" that 83% of all commercial communications are visual when 75% of our emotions are influenced by what we smell, while there’s a 65% chance our mood will change when we hear a new sound. It wants to encourage brands to act like Kellogg's, which copyrighted the crunch of its cornflakes, and Singapore Airlines, which patented the scent used in its flight attendants' perfume and on its hot towels. The agency is working with an unnamed bank to reduce customer frustration at long waiting times by altering the environment of the bank. There is talk of creating a fragrance that will emphasize the bank's brand positioning of "personable, proper, fresh and new". Apparently the fragrance will be sprayed in branches and on stationery including checkbooks!!! I guess that’s what they mean by “The smell of money!” I give it a year!!!
Boy... This bank stinks!
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