Advertising, ad campaigns, ad agencies, and the people that make it happen

It would appear that “SpongeBob SquarePants." the cartoon character is turning into some kind of evil “SpokesGeek” who is having a bad influence on the children of America! Some consumer activists believe his image is so powerful among kids they are blaming him for the obesity problem among the young. They want Viacom Inc., owner of the Nickelodeon channel that airs the SpongeBob cartoon, to take his face off sugary, unhealthy snacks. The Center for Science in the Public Interest and the Campaign for a Commercial-Free Childhood is threatening a class-action lawsuit regarding the issue. Seems to me that SpongeBob, who looks like a hunk of a cheese but is actually a sponge liveing in a pineapple at the bottom of the sea, has grown from a simple cartoon character into a marketing phenomenon!

It's a fair cop - Gov.