As usual, the Super Bowl was a major yawn, the game, the entertainment, the commercials, the whole thing was stultifying. I have to confess, I’m not qualified to comment on the game. To me football is that wonderful game the rest of the world plays with their feet. Whereas here in America you guys call it soccer and it’s mainly played by pre-teen girls. The Entertainment, pre-game and half time was provided by a bunch geriatric rock & roll artists, most of whom I thought were dead. The commercials, as usual were over-hyped, over-produced and under-whelming. Best of the bunch was the FedEx Caveman spot. Worst was the appalling Gillette razor fiasco… I mean a way over the top sci-fi treatment for a revolutionary new razor with FIVE blades… Who the hell is the target audience, Sweeney Todd? It all goes to prove that if a client is prepared to spend $2.5 million, not to mention millions more on production costs, why are they prepared to chuck it all away on such mediocre work? Even worse, why are their agencies happy to produce this dreck in the first place?
Wake me up when there's a Bud ad on that doesn't feature the entire contents of a zoo!
Id like to know under what possible context adding yet another blade to a razor is considered revolutionary!
I would like to think that its all down to clients who dont understand the importance of an original stand-out ad for such an expensive occassion. Sadly, its more likely to be combination of bad creative, bad account handling, and dumb clients...
Posted by: Rob Mortimer | February 6, 2006 5:47 PM | Permalink to Comment