Advertising, ad campaigns, ad agencies, and the people that make it happen

Why am I not surprised to read in a report out today from Merrill Lynch that the only medium showing any ad growth is the Internet--and, to a lesser extent, cable TV networks--as the brokerage house retained its moderate stance toward projected 2006 ad expenditures. Merrill said it was standing by its previously released estimate of 4.6 percent growth in U.S. ad expenditures from 2006, which compares conservatively with a 5.8 percent growth estimate from Interpublic's McCann-Erickson and a 5.1 percent estimate from Zenith, a Publicis unit. Makes “The Poisoned Dwarfs” bets on China and India look increasingly smart!

As a believer in the mainstream media,                       I fail to see what all the fuss is about!