Rocketboom, my favorite vlog, is a daily three-minute video done out of New York. It has 130,000 regular viewers and is hosted by Amanda Congdon. With a very desirable demographic, it is about to start carrying limited advertising. ATM maker TRM has won Rocketboom's eBay auction; it'll pay $40,000 for five 15-second mentions during the week of March 6. Then, EarthLink will be the second Rocketboom advertiser, with ads appearing the week of March 13. “Our key target is the tech-savvy early adopter,” said Scott Thomas, of EarthLink. “We want to be cutting-edge and extend beyond traditional media.” Thomas said that TV and out-of-home would still be part of the strategic mix, but that “nontraditional advertising is a growing percentage of our budget and an increasingly important part of our mix." I just hope they do better than the awful “Dwarf/Giant/Fairy” weird stuff Bogusky just got fired for.
Amanda Congdon... Miss Rocketboom!
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