The world’s biggest criminal retailer, Wal-Mart, is about to launch a new campaign this week focused on surprising shoppers with the range and quality of Wal-Mart merchandise. Hello, on the very few occasions I have had the misfortune to walk around a Wal-Mart my impression has been that I could buy better in a thrift store. I mean how many $49 mountain bikes do I need? Not only do I know it will fall to bits in a week, but I also couldn’t get over the guilt trip of knowing that the poor bugger in Guangdong province who assembled it only got a bowl of rice for his troubles. Anyway, the campaign, via GSD&M, Austin, comes with a tagline that reads, "Look beyond the basics." Yeah, like I am probably paying for the healthcare of the “Sales Associate” who sold it to me. No thanks, I’ll stick to Tiffany’s and Barney’s. 
Hi... How can I help you... How can you help me? How about making them pay me overtine?
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