Over in dear old Blighty, Sir Frank Lowe has announced his new advertising agency is to be known as Red Brick Road. Yet another unusual advertising agency name for sure, but not a patch on the big daddy of them all, New York's Messner Vetere Berger McNamee Schmetterer/Euro RSCG, still unchallenged as the biggest mouthful of all time in ad agency nomenclature. Which begs the question… Why are so many advertising agency names more of a hindrance than a help? Why is a supposedly creative industry, not very creative when it comes to their own communications? Thankfully, the partners at Sir Frank's new venture decided not to have their names above the door. Sir Frank already had his name on the brass plate at his old agency Lowe, which he founded in 1981. The Red Brick Road might attract scorn at the moment, but if the agency is a success then no-one will laugh, after all look at Mother or Naked. Anyway everyone will probably call it RBR!
I said RED idiot!!!
.jpg)
Its odd really. People who are so knowledgable about how consumers react to words and images seem to struggle so much with finding a good name.
Posted by: Rob Mortimer | February 19, 2006 6:42 PM | Permalink to Comment