Today’s announcement that Paul Matsen, EVP of marketing at Delta Air Lines, was shown the door as part of a management restructuring, cannot be good news for incumbent O&M, New York, appointed by Matsen in 2004 after a major agency search. O&M created the “Good goes around” campaign in 2005 with a $70 million budget. In common with far too many other major US airlines, Delta is in Chapter 11 and fighting for survival. I remember the good old days when having a major airline account was not just the opportunity to create great advertising, it also generated good income and profits. Especially as they usually stuck around for years… Not any more… I would imagine that this, after yesterdays news of the Dr Pepper fiasco, is not making the “Poisoned Dwarf” a happy chappy at the moment! 
Welcome to Delta Air Lines. We've stopped going around, 'cos we've been around way too many times!
Comment Preview