
There’s nothing like banning the use of a word or picture because it is “offensive” to make everyone scramble to see what all the fuss is about. Apparently the recent brouhaha out of England with the banning of the word 'bloody' in the controversial new advertising campaign for Australia Tourism on UK TV has proved a PR boon. The powers that be ruled the word could not to be used in the TV ads, created by M&C Saatchi, because it was too rude. The ads, which end with a bikini-clad woman on a beach asking "so where the bloody hell are you?" will now have to read "so where the hell are you?". Let’s just hope the lads from Oz don’t end up burning their wotsits off in you know where… Oh, that’s OK, I can say Hell. But not “Bloody”![]()
I'll throw another ad agency on the barbie!




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