Wanna bet Earthlink is toast in a couple of years? They’ve just confirmed they’ve awarded creative chores on its ad account to Lowe following a review. Estimated billings exceed $50 million. (Which in reality means about $30 million) The IPG shop overcame sibling Gotham and Omnicom Group's Merkley + Partners in the final round of a competition conducted by Ace Scammer Agency Search consultancy Pile and Co. The ISP has used Crispin Porter + Bogusky in Miami to create some truly dumb ads since March 2004. The agency and client ended their relationship late last year; no reason was provided for the split - How about the fact that the ads sucked and truly demonstrated the agency didn’t have a clue about what the public was looking for in an ISP? "We revolve around you" has been EarthLink's tagline since everybody failed to realize that it had something to do with their logo… Yawn… Yawn… Can I go back to sleep now?
Son of a gun... Did Earthlink move again?
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