Why am I somewhat suspicious about today’s report on MediaPost.com that TV viewers are willing to pay for the opportunity to view shows in advance of their air dates, according to a new study by Points North Group. The study, based on a survey of 500 Web users, found almost half of adults between the ages 18 and 34 said they would pay to see a TV show one week before it runs on the air. And, while 36 percent of that age group wants to view such shows on TVs, a sizable proportion--22 percent--said they'd like to watch on a computer. And, just how much will they pay? Thirty-four percent said they'd spend 99 cents to see a show one week before the air date. MediaPost admits these results could be due to the novelty of the concept and that the idea will soon lose its charm. To which I hasten to add… Has anyone thought through the fact that as most TV shows are really bad, why would you want to let viewers know this in advance? And isn’t a smart advertiser going to wait and see which programs are most popular in the previews before committing to an on-going buy?
I paid 99 cents for this?
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