Interesting piece in today’s AdAge by Jonah Bloom about “New Media.” I know, yawn, how many times do we have to beat that stuff over the head. Well, I would say based on my exposure to BDA Dinosaurs, a great deal more. It isn’t that they don’t recognize the danger to their traditional way of doing business… It’s that they don’t know what to do about it… They all play the game, the big three are buying up “New Media” content and production companies like there’s no tomorrow. But hey, seems like it was only a couple of years ago they were buying “Sports Marketing” companies and “Infotainment - Product Placement - Youth Marketing companies.” The problem with all these ventures is that once the IPG’s, WPP’s and Omnicom's buy these things, they are clueless about integrating them into the “Flagship.” i.e. The Agency… And as long as the Agency Creative Director is more concerned about what TV spot he (Sorry ladies, but it’s almost always a he) is going to enter in Cannes next year… Nothing will change. 
They give these out for Web stuff... But no one cares!
.jpg)
Comment Preview