
My good friend Marino Gallo from New York forwarded this from today’s AdAge.
”A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners.
The study found that marketing executives from underperforming companies
were twice as likely to have been recruited out of M.B.A. programs than
marketing executives from out-performing companies.”
Why are Marino, myself and just about anyone else who’s ever worked in the creative department of a BDA not surprised by this fact? Probably because it’s a fact! ![]()
MBA Speak!







Hmmm.
Well, George, we can always count on you to get our attention.
The MBA's I know make outstanding businessfolk.
That said, I don't want to sound too sensitive. I know I wouldn't make a good attorney, only because I couldn't take all of the lawyer jokes.
So, what do you call 1000 MBAs at the bottom of the ocean?
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Posted by: Devin Thorpe | March 22, 2006 12:13 AM | Permalink to Comment