Advertising, ad campaigns, ad agencies, and the people that make it happen

Loved the bit in today’s BrandWeek Newsletter about Taco Bell’s introduction of “Fourthmeal!” Something specially design for those folks who just don’t think twenty five burritos a day cuts it… You can now eat a “Fourthmeal” at two or three in the morning and not feel guilty about it… ‘Cos the company tells us “Fourthmeal is the late night meal between dinner and breakfast that includes four signature tastes and textures found only at Taco Bell.” Would that be Fake Grease – Fake Fat – Fake Sour Cream – And Re-constituted Guacamole?” Stand by for truly awful TV spots from Foote, Cone & Belding destined to make you paranoid about setting the alarm clock so you don’t miss that “Fourthmeal” snack!

Now, that's what I call a really good ad. But, if we got rid of all that white space, it would be a really great ad!