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Apr30
Can this Pfizer painkiller... Kill me?

Dontcha just love the new Celebrex ads? You know, the ones with the big bold warnings on them that say… “Important information: Celebrex may increase the chance of a stroke or heart attack that can lead to death.” I mean come on guys, this is very heavy stuff, it’s not like the old disclaimers about diarrhea or baldness. You are now actually saying… Buy this stuff, but be warned… It can kill you. Personally, if I had to put that kind of language in my ads… I wouldn’t advertise!grim_reaper_model.jpg

 

Hi, I'm the new account executive on Celebrex. Cocktails?

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Pharmaceutical advertising versus cigarette advertising disclaimer. Discuss.

Or, pharmaceutical versus cigarette versus alcohol advertising.

DISCLAIMER: on the way to your blind date, you may have to stop and pick up some butts and a six-pack jsut to get through the night. But then the six kicks in and you order more a few more drinks at the club. Next thing you know you find yourself uttering those fateful words: hey, you know what, she don’t look half-bad, (or if you're a woman, you utter whatever it is woman utter when rationalizing themselves into taking a chance with Mr. Right Now). Then comes the morning after and all the regret that goes with it. Thankfully, there's the morning-after pill.

And that special evening would never have been possible without those three industries.

;-p

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