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« If pharmaceutical advertising upsets you, take two pills and go to bed! | Main | The Internet Duh factor. Otherwise known as research! »

Apr22
Good journalism can pay off!

I have to admit I was somewhat pleased to read Advertising revenues at the Financial Times are up 13% so far this year. After the New York Times and The Economist, the FT is one of my favorite newspapers. And it does have some rather remarkable columnists and reporters, one of which happens to go by the name of George Parker… No relative, I hasten to add! Remarkably, the paper is converting "at least 80%" of its advertising gains into profit. Wonder if there’s some kind of equation that links the quality of journalism to the size of a publications profit? You can check out the on-line version here! "We have begun the year in the same fine form that we enjoyed throughout 2005," said Marjorie Scardino, the chief executive. "We expect 2006 to be another good year as we continue to increase margins and grow ahead of our markets." Interestingly, Marjorie headed up The Economist in the US, when I worked on the account. Smart lady! financial_times.jpg

A classic British poster for a classic    British newspaper!

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« If pharmaceutical advertising upsets you, take two pills and go to bed! | Main | The Internet Duh factor. Otherwise known as research! »

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