
Seems like the pharmaceutical heavies are getting a little steamed up at the possibility that if the Democratic Party wins the 2008 presidential election and takes the majority in the House and Senate, the going could get tougher for drug marketers. This was the major topic at the opening of the 2006 DTC National Conference, the annual gathering of decision-makers from the pharmaceutical industry. Bob Ehrlich, CEO of DTC Perspectives magazine, the host of the conference, took Advertising Age to task for a 2005 editorial that called for a moratorium on consumer advertising of new prescription drugs and restrictions on marketing as "a pro-consumer move." He then came out with the funniest line of the day, "I didn't see where they said anything about the restriction of information to consumers.” And what information would that be Bob? You mean the ads for stuff that you can’t even tell the viewer what it does ‘cos you’d need to buy half an hour of air-time to cover all the disclaimers. Anyway, we all know it’s not about information; it’s about getting gullible people to hound their doctors into prescribing stuff they don’t need just to get them the heck out of their office. ![]()
For your condition, I think you're going to need a rather large prescription!




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