Advertising, ad campaigns, ad agencies, and the people that make it happen

Seems like the land of cuckoo clocks and neutrality has declared war on the World Cup. The Swiss Tourist Board is launching a campaign to lure the wives of Europe’s football hooligans to spend some time in the Alps while their loutish husbands are creating havoc throughout Germany. The ads feature “Hunky” Swiss blokes, some in a semi-stripped state doing various Swiss things in a series of TV spots. You can read all about it in an article in Der Spiegal. Women readers can also get a preview of the Alpine Beefcake here. Doesn’t do a thing for me!!!

I told you not to have those 20 pints of larger first!