Advertising, ad campaigns, ad agencies, and the people that make it happen

The new Viagra campaign from McCann Erickson, New York starts this week and focuses not only on the product’s efficacy, but also goes on with a fake doctor about alternative treatment. One of the spots has a couple sitting by a TV watching a baseball game, but it’s obvious the woman in the room has other things on her mind. As she heads upstairs, her body language makes it clear she’d welcome her companion’s company. A voiceover says, “They say in life there’s only room for one great passion … unless you’re really clever.” The man then grabs a videotape, starts recording the game, and then presumably heads upstairs as well. OK, but what I don’t get is where Viagra comes in. Just ‘cos he was watching a baseball game doesn’t mean he can’t perform. Besides which judging by the daylight streaming through the window it's mid-day, what’s the poor guy supposed to do. Be standing “at attention” in the bedroom 24/7/365? On the other hand, it might be a campaign for videotapes!

And the Cy Young Award goes to the tired looking guy watching television.