After spending $4 billion to turn itself into the best known name in the telecom industry, the Cingular brand is heading for the dumpster. Further proof that not only are a great many ad agencies stupid, some clients are just as bad. AT&T -- in the throes of acquiring Cingular owner BellSouth -- will replace it with its own revamped, less than inspired new logo, one industry “know-it-alls” estimate will take another $2 billion in marketing expenses to explain the changes to consumers. All I can say is that based on the pathetic campaign AT&T spent a $1 billion-plus on last winter to announce the combination of SBC and AT&T. I look forward to another example of mediocre, totally uninspired advertising. Still, AT&T’s agency will walk away with a few million!
More like "Lowering the bar!"
.jpg)
Comment Preview