Considering how the Big Dumb Agencies in all the conglomerates never stop going on about their “Integrated Marketing Capabilities,” I just love the news in another survey out today… The 4th Annual PRWeek/MS&L Marketing Management Survey conducted by Millward Brown, shows that only 7.5 percent of marketers say holding companies are more effective at offering integrated strategies than independent firms. Integrating the typical media buy of TV and radio and a new media buy that offers creative and innovative solutions as well as ROI is proving pathetically challenging for ad agencies - with the big five doing a really poor job, according to the survey of senior marketing people. When asked which of the five ad holding companies did a good job of integrating marketing strategies, top choice was Omnicom, with only 17.3 percent. WPP was second with 11.7 percent, followed by Interpublic at 10.9 percent, Publicis at 7.9 percent and Havas at 3.8 percent. And here’s the best bit… The top answer - chosen by 68.8 of marketers - was "none of them."
Actually, that's an insult to animals!
.jpg)
Comment Preview