Advertising, ad campaigns, ad agencies, and the people that make it happen

I have to laugh at HP’s attempt at a marketing blog. Obviously someone pointed out to them that one of the best business blogs around is Robert Scoble’s on behalf of Microsoft. So HP jumped in with “The Marketing Excellence Blog by Eric Kintz.” Now it’s not the fact that it’s not very interesting to read that amuses me, or even that it has nowhere near the objectivity of Scoble’s, it’s the fact that Mr. Kintz seems to have failed to understand that one of the absolute fundamentals of a successful business blog is… You have to post regularly. This guy seems to post about once a week, and the gap between today’s post and his last one is ELEVEN days! That's not the way to encourage readership Eric, you simply have to get off your ass and “Just do it!”

Hey Eric... Time to post!