Advertising, ad campaigns, ad agencies, and the people that make it happen

Following up on my earlier post about all the German advertising during the World Cup, it would seem England has gone equally “barmy” with huge amounts of cash being blown on massive campaigns for everything from soap to beer. There’s a really good article in last weeks Observer that includes this great quote from Trevor Beattie, the Creative Director behind the French Connection's hugely successful FCUK campaign, who is unimpressed by such a large number of 'me too' ads. “I think football ads have descended into globetrotting showboating. It has been brought about by people like Nike and Pepsi - and has tragically been followed by Adidas. The fact that you can't tell the difference between brands means it is a waste of money. You can't tell a Nike from an Adidas from a beer from a pizza.” He’s got a point there. As I said in the earlier post, why advertise when everyone else is, and they’re all saying the same thing? 

Looks like a Pepsi to me. No, I'm wrong, it's a pizza!