The saga of Interpublic continues to unfold with the news today they have finalized plans to merge marketing-services agency Draft and ad agency FCB. The combined unit will be called Draft FCB Group, and Howard Draft, founder and CEO of his agency, will serve as the new unit's chairman-CEO. Steve Blamer, who last year took the reins of FCB, is leaving the company following a transitional period. (Yeah, we all know what that means!) FCB's worldwide creative director, Jonathan Harries, will become worldwide chief creative officer of the new entity. According to IPG PR Flacks “This is a bid to create a new offering on the agency landscape, one that combines the behaviorally driven focus of Draft, known for its direct-marketing and promotions expertise, with one of the ad industry's oldest giants.” How about “Dinosaur?” No doubt, as a result of this merger, IPG Directors will award themselves yet another humungous performance bonus!
Isn't this the most exciting thing you've heard since Donny switched to television?
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