News out of London today that Euro RSCG Worldwide has won the global Reckitt Benckiser ad account, which is really bad news for JWT as this is a major financial body blow. It had been assumed that both agencies would share the business. The win could be worth as much as $1.5bn in worldwide billings. It will come as a shock to JWT, which confidently expected to retain a sizeable portion of the business. Euro and JWT had an equal split of Reckitt's account. The remainder being held by McCann. Reckitt originally called a review of all three agencies, Euro, JWT and McCann’s, with the aim of reducing its roster from three to two. Each was asked to produce a TV spot for one of three of the company's brands: Clearasil, by McCann’s; Veet, by JWT; and Air Wick, by Euro. Looks like Euro’s effort came up smeling like a rose (groan!) Anyway, this is really going to ruin the “Poisoned Dwarf’s” weekend. WPP’ers are advised to keep clear of the basement!
Looks like I'll just have to make do with watching the World Cup!
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