Advertising, ad campaigns, ad agencies, and the people that make it happen

Brandweek has the results of two blindingly obvious surveys for your interest and education. The first, a survey of beer drinkers comes up with the amazing revelation that at outdoor barbecues, men like to drink their beer cold and out of a bottle… Stunning. Next time I’m doing a beer commercial, I’ll remember not to have the talent drinking out of pith helmets! In an entirely different survey, hot dog company, Vienna Beef, surveyed hot dog eaters and came up with a list of the most popular condiments. The top five are: Yellow Mustard; Ketchup; Onions; Chili; and Bright Green Relish. (I wonder why it has to be bright green.) Which means the next time I do a hot dog commercial, caviar and fois gras are out! Do companies actually pay for this kind of ground breaking research?

A healthy diet,                     is a balanced diet!