Loyal readers may remember my post of June 17th about the JWT “Roadblock” buy-up of the Huffington Post, followed by a later post talking about my recognition in a JWT Corporate memo… Well, it’s been pointed out to me, By Steve and others (see the comment on my June 21st post) something a little fishy is going on. Go to Kirk Montgomery’s site to read all the details, including a detailed analysis of why they are only posting 3% of the comments received, leaving you to think that maybe the other 97% are less than favorable. The conclusion Kirk draws is that either Huffington, or JWT, or both are engaged in “Astroturfing!” Where an employee of either company pretends to be an unbiased fan of the advertising. I love Kirks summation… “But one thing you should not do is try to stuff a corporations vision down consumer throats — viral marketing foie gras. Your methods are too rich and fatty.” Couldn't have put it better myself!
Not if you work at JWT!
Comment Preview