
There’s a very interesting piece on AdAge’s Media Works about how the “Wizened of Oz” will more than likely screw up MySpace, News Corp.'s $600 million acquisition – And more than likely turn off its 86 million members. Right now it isn’t taking in a ton of revenue because the site primarily consists of amateurish personal pages put up by teens and 20-somethings -- stuff that's not easy to monetize. The column poses the 600 million dollar question… Will News Corp., in making MySpace into a real business, destroy it? And will users who love it for its DIY anarchy ultimately abandon it, just as they've abandoned any number of other once-hot youth-culture brands? I wouldn’t be surprised, as this isn’t the first time they’ve tried it and failed. Anyone remember Delphi Online, News Corp.'s big mid-'90s bid to compete with AOL? It was a joint venture with MCI, and it was a disaster. Three years after the “wizened of Oz” bought into it, he sold off his portion for peanuts. As Yogi would say… “Is this deja vue all over again?” ![]()
An 80 year old media mogul has his finger on the pulse of America's youth... Right!




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I have to question the biz model that says you give away hosting space for anyone and not charge for it eventually? I think we're past the point of launch for this little social network, so why the need to keeping giving it away, you know?
Posted by: makethelogobigger | June 27, 2006 7:55 AM | Permalink to Comment