A new study from Spencer Stuart shows that the average tenure of a Chief Marketing Officer has shrunk down from a sobering 23.6 months in 2004 and 23.5 months last year to an even tighter 23.2 months this year. Supposed reasons for this include the pressure to perform is exacerbated by the short-term demands of Wall Street and they are hindered by lack of access to their CEOs. Also mentioned is the fact that the small pool of the really talented ones who understand the changing media environment are in demand and get poached. Personally, I think that like the dinosaur BDA’s they work with on a daily basis, they are becoming extinct. They just don’t know it yet!
I'd like you to sit through this ten million year long Power Point presentation. OK?
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