Advertising, ad campaigns, ad agencies, and the people that make it happen

Why am I not surprised to read that an eye-tracking study conducted by the Nielson Norman Group finds that Web users, in what is a manifestation of "banner blindness," tend to ignore bright, flashing banner ads and look at text advertising more than display ads! Mmmm… Wonder if that would have anything to do with Google’s success? Apparently, users ignore distractions and focus on page content, but are more likely pay attention to a banner if it incorporates text using color, such as white text on red background, according to NNG Director of Research Kara Pernice Coyne. Sometimes I wonder about many of these revealing “Studies” which seemingly only tell me things which were blindingly obvious in the first place! And the most amazing thing of all is that people pay for them!

Somewhere under all that    lot is a Web page!