You may not be particularly surprised by today’s news that WPP, the Poisoned Dwarf’s Empire, is now becoming more media-centric. At least that's what “His Gnomeship,” Sir Martin Sorrell announced today when discussing the groups financial goings-on for the first five months of 2006. "Media investment management, continues to show the strongest growth of all our communications services functions, along with direct, Internet and interactive and healthcare communications," he said, noting that combined Internet, direct response and other interactive media buying services now account for "almost 18 percent of the group's revenues, up from 15 percent last year." He then proceeds to go on and on about China, the Internet, Giant mushrooms and how tastefully he’s redecorated the basement. But bottom-line, what it means is that making ads is becoming less and less important. So perhaps we can look back to the origins of the company… Wire and Plastic Products, Co., and in the future expect to see WPP achieving a strangle hold on the supermarket shopping trolley business? 
I don't know about you, but "Lord Gnome" has a certain frisson to it!
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