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Jun 1
Why most business books, with the exception of mine... Suck!!!

In today’s BrandWeek there’s a bit on a new business book by “Entrepreneur and author Tim O'Leary announcing the launch of his new book, “Warriors, Workers, Whiners, & Weasels: Understanding and Using the Four Personality Traits to Your Advantage.” Apparently this tome is all about the four distinct types of personalities prevalent in today’s workplace. Hello… Is there anyone you know who doesn’t fall into one of those categories? Besides which why would you want to pay $25 to read about something you've been putting up with for years? That’s why most business books suck… Mine "MadScam" will be different… Just sent the manuscript to the publisher, Entrepreneur Press, yesterday… It will be published December 1st, just in time for your Christmas list… More on it in the next few days!!!0971344094.01._AA240_SCLZZZZZZZ_

If you have to buy a book with this title ... You're in serious trouble... And it will take more than a book to fix it!

 

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4 Comments/Trackbacks




GP - if you dance like that on the cover, put me down for 10 copies.

Don’t forget to sign 'em too.


;-p

If I dance like that... But naked... Can I put you down for 20 copies?
Cheers/George

Gee George - do you judge all books by their cover without looking inside? As an ad guy I would assume you might appreciate a catchy title. Not that I'm selling Dickens here, but would you pan Great Expectations without reading it because we all at sometime in our life "have great expectations"? Making snap judgements without adequate research or knowing all the facts is so "Bush". Tell you what - how about we make a deal? I am happy to send you a copy of the book - read it - and if you really hate it as much as you hate the title then smash away. If however you find a few nuggets of wisdom you acknowledge them? And when Madscam comes out I will do the same for you. (As long as Madscam is not a biography of Jim Cramer or another book on Enron.) Sound fair?

Tim
OK... It's a deal. Send me the book and I'll give it an honest review. You can do the same for MadScam... But, it isn't published 'til Dec 1st. I'll up date on everything soon. Oh, and it's not about Jim Cramer, or Enron, or even Bush.
Cheers/George

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