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Jun 9
Why most people think advertising is dumb.
AdAge reports that Proshade, a consumer-eyewear company headquartered in Florida, offered to pay $4 million to adorn the presidential faces on the Mount Rushmore National Monument with larger-than-life Proshade visors. Not surprisingly, the offer was declined. Funnily enough, it hasn’t stopped them using the image in their packaging and promotion work as you can see. Is that legal? Apparently the National Monument gets pitched by advertisers with stupid ideas all the time. A couple of years ago a magician wanted to make the monument disappear. Wonder if he uses the disappeared monument in his stage show by showing an empty stage? ProShade-Rushmore-2_web.jpg

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Worse, in that same meeting they probably pitched the ide of putting one over George Washington’s head - on every dollar.

;-p

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