A recent article in “The Guardian” shows that even though British advertisers spend £3.4bn (about $6bn dollars) every year plugging their products on TV but most viewers don't believe anything in a commercial. Research by ITV reveals that just one in eight viewers believe TV commercials are truthful and accurate. Of 4,000 viewers questioned, only about 12% said they agreed with the statement "the commercials shown on TV are truthful and accurate". Around half neither agreed nor disagreed, with one-third saying they disagreed. When you consider that on average many British TV ads are generally more entertaining and less “in-your-face” than most American ones, it makes you wonder what the figures would be for a comparable study here in the US!
You can trust me, I play a doctor in a commercial playing a doctor on TV!
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