Apparently the owners of Mini’s are considered crazy enough to go through some kind of “Read the secret code through the secret glasses” rigmarole through a series of encoded ads aimed just at them. It’s all very involved and you can read all the gory details in Business Week. But basically Mini owners will get a kit of pseudo spy junk in the mail that will enable them to read secret codes in ads that run in various “Lad Mags” and The New Yorker! The secret codes will then lead them to secret web sites where they can win secret prize junk, like a label for the fog light switch that says… “Ejector Seat!” Oh how very droll! They might get more entries if you could win a switch that turned the Mini into an Aston Martin. All sounds a bit infantile to me. But hey, what the heck do I know?
Do not mess with my Mini!
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