A new study by the Kaiser Family Foundation shows just how far big advertisers of food products on TV have been creating online advertising aimed at children. Seems like the various web sites for dozens of food brands have been pushing hundreds of advergames. The report said the websites logged a total of 12.2 million visits by children ages 2 to 11 during the three-month period of the study. "Advergame" describes a strategy that uses digital game-like features with pictures and references to particular products. The study also found that only 18% of the food marketers' advergames had notices showing they were, in fact, ads. The brands included Kellogg's Pop Tarts, Hershey's candy, Oreo cookies and Burger King. No wonder a lot of people are getting steamed up about how food advertising is a major factor in the epidemic of obesity among children. It’s bad enough they sit in front of the telly all day, it’s even worse if they’re stuffing their faces with all that crap!
And when I grow up, I wanna be just like my dad!
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