There’s a nice piece on “Small Agency Diary” about the drivel you find on most agency Web sites. This is a perfect example… “…excelling at building blue-chip brands while speaking to the right consumers with powerful, well-placed messaging and great award-winning integrated creative executions that influence and build relationships in today’s cluttered landscape at the right place and at the right time.” Makes you wonder if the people who write this tripe actually believe in what they are saying. Here’s the comment I posted... Very few BDA's (Big Dumb Agencies) advertise themselves. They used to. O&M and Y&R amongst others. Since their purchase by the the conglomerates, which are all driven by bean counters, the concentration on the bottom line has cut this "unnecessary" expense. Or, perhaps they simply don't believe in what they do!
You got it... We can sell it!
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